Consumer Health Promotion
Consumers want access to convenient, quality care and are looking for resources to help them manage their own health. More than 47 million Americans do not have health insurance, and subsequently may not receive the preventative and diagnostic care that they need. Even among those who are insured, many employers are now encouraging their employees to utilize more frequent screening tests and healthcare services outside of their physician’s practice in order to lower insurance costs.
Health Promotion Solutions creates customized programs and services that are designed to serve the business needs of our customers who are promoting healthy decisions to consumers:
- Pharmaceutical Companies
- Consumer Packaged Goods
- Non-profit Organizations
- Retail/Chain Stores
- Fitness Centers
- Government Agencies
Prevention and wellness is a growing opportunity for companies to promote their brands and gain consumer loyalty. Consumers are more receptive than ever to products, programs, and services which will help them to improve or maintain their health and, in turn, save money on basic health care components. In recognizing this shift to self-managed care, we create programs to tap into this open market and provide consumers with the avenues they need to understand their own health.
Through retail health events, mobile screening, mobile health tours, and community health fairs, we can help you reach valuable consumers when they are most approachable and interested in making healthy changes. We have relationships with faith-based organizations, YMCAs, organizations that provide venues, and populations interested in our sponsors’ health-related services and healthy product messaging. We orchestrate nationwide outreach programs utilizing our network of dieticians, health coaches, and biometric screening partners to drive consumers to convenient venues to seek effective health promotional services.
Expertise In:
Marketing
We work in conjunction with your agencies or independently to provide customized marketing communications to improve the impact of your products and programs. We can help you devise your messaging strategy and develop promotional elements to meet your outreach goals.
- Clear, concise product and program information increases participation
- Multi-channel communication, including new media channels, reaches all participants
- Culturally competent, bilingual and low-literacy communication reaches individuals who are frequently missed through traditional messaging
Program Management
We manage every aspect of a program – from site selection and contact, to scheduling, event execution, and follow-up. We conduct post-program research of the sites and the participants to gauge program effectiveness, overall impression, and follow-up activities.
Venue Research
Using a proprietary database of venues, we help research and select event locations based on program needs. We match event venues with the specific outreach goals of the program sponsor to maximize participant experience.
